Britons improve in broadband usage
According to a Survey conducted by UK Office of National Statistics, 15,23 million people had gone for Internet access in May 2007. This figure represents about 61% of the UK households. The survey indicate a 7% increase since the study conducted in 2006.
This is mainly due to the competition created in the Internet sector by the regulatory measures of the UK government. The British Telecom has given an opportunity to smaller Internet Service Providers by separating their wholesale and retail markets.
It is also to be brought out that the broadband Internet access has also gone up by 40% in 2007 as compared to 2006 figures. Now almost 8 in10 households go for broadband Internet access.
Based on the analysis of eMarketer senior analyst Ben Macklin the broadband penetration would touch 76.8% by 2011, from the present condition of 47.1% during 2007. He also observed that the country was
Lagging badly behind many of the international counterparts in terms of broadband penetration. UK has now become the leading user of broadband and has one of the most competitive broadband markets in the world. The competitions have helped the UK consumers to select a favourable broadband service in terms of price, service provider and technology.